production automation

Fashion brand Amoralle enhances production with Standard ERP

Amoralle is a luxury nightwear, lingerie and loungewear fashion house, based in Latvia.During nine years of the label existence under the leadership of Inese Ozola, company’s sales each year double, making Amoralle one of the most profitable lingerie and loungewear brands in Northern Europe.

Growing sales volumes and international expansion demanded more efficient management of business processes. Amoralle has made a number of decisions and changes that boosted production capacity, sales and stock management. Amoralle switched to a new business management software – Standard ERP, that powered and enhanced the way Amoralle business works. Implementation project was done by Eberstein Business Solutions in the end of 2017. Old accounting system and several order processing data sheets were replaced by one integrated solution that automates production planning, production tasks management and raw material supply management. Standard ERP fully automates accounting process, CRM and retail sales with point of sales in the shop, supports item varieties for product sizes and colours. Integrated with Shopify web-shop was implemented to streamline order and stock volume information flow.

At the moment Amoralle continues cooperation with Eberstein Business Solutions and enhances CRM functionality to support company’s sales and marketing activities as well as implementing automated creation of production tasks based on sales orders.

Amoralle label’s success has been recognised by a number of awards including the JCI TOYP Inspiration Award 2016 in the category for “Business, Economic, and/or Entrepreneurial Accomplishment”, “Treasures of Latvia 2016”, “Export and Innovation Award 2015”, “Brand Name of the Year 2015”, “The Most Daring Brand 2015”, Latvian Fashion Award “Designer of the Year 2013” and others.